Store Guides
Use worked store examples to check ROAS, shipping thresholds, return costs, bundle prices and slow stock. Free calculators and linked primary sources.
- Buy now, pay later. How much does your store keep?Compare payment fees with the money an order leaves. Calculate the extra orders needed to cover a higher-cost payment option.
- 3× ROAS. Still losing money? Check these costs.Calculate break-even ROAS from the money left before ads. Check product costs, delivery, fees and refunds with a worked example and free calculator.
- A 4× ROAS can still lose money on a new customer.Compare acquisition cost with ROAS using one matched customer cohort. Check first-order contribution before assuming repeat purchases will pay you back.
- Your store made a profit. Why is the bank balance falling?A profitable store can still run short of cash. Reconcile customer collections, stock payments and expenses with a worked cash bridge and practical checks.
- The refund is only the start. What does a return really cost?A refund can cost more than lost revenue. Calculate retained fees, shipping and stock recovery, then test return rates with a free local calculator.
- Free shipping can eat your profit. Find your real threshold.Find a free shipping threshold after product costs, fees and delivery. Compare a profit target with preserving current contribution in a free calculator.
- Google Trends says 100. That does not mean 100 buyers.Use Google Trends to test product interest. Separate relative searches, page clicks and purchases before buying stock or increasing ad spend.
- That small payment fee gets bigger on small orders.See how percentage and fixed payment fees change the effective cost of a small order. Compare baskets, refunds and contribution before changing your offer.
- A bigger bundle. A smaller profit? Check before you launch.Price a product bundle after quantities, fees, shipping and ads. Check your contribution, break-even price and available stock with a free calculator.
- A 67% markup can leave almost nothing. Here is why.Calculate ecommerce profit margin and markup correctly. Separate gross margin, contribution and net profit before comparing products or changing prices.
- 20% off can halve your margin. Check slow stock before a sale.Identify slow-moving inventory with stock age, recent sales and weeks of cover. Compare markdown proceeds with costs before choosing a discount.
- UK online sales fell. Some store types still grew.UK online spending fell in September, but some store types rose. Compare recent official data, check the date range and test the real cost of a discount.
