https://plainreckoner.com/ Publisher research and worked examples, with sources, methods and dates. en Mon, 26 Oct 2026 00:00:00 GMT https://plainreckoner.com/notes/customer-as-hero-brand-message/ https://plainreckoner.com/notes/customer-as-hero-brand-message/ Mon, 26 Oct 2026 00:00:00 GMT Customer-centered positioning connects a real audience goal with the specific help a business can provide. The business can demonstrate competence without making itself the subject of every headline or promising an outcome it cannot control. https://plainreckoner.com/notes/customer-interview-questions-homepage-copy/ https://plainreckoner.com/notes/customer-interview-questions-homepage-copy/ Mon, 26 Oct 2026 00:00:00 GMT Discovery interviews can reveal reported customer situations, alternatives and decision criteria that inform a homepage hypothesis. They are different from testing comprehension of a finished draft and do not establish population demand, conversion lift or representative percentages by themselves. https://plainreckoner.com/notes/three-step-plan-homepage/ https://plainreckoner.com/notes/three-step-plan-homepage/ Mon, 26 Oct 2026 00:00:00 GMT A short customer-process section can explain what happens next, who acts and what each stage produces. Three stages are a writing choice, not a universal conversion rule, and important costs or conditions must not disappear to preserve the format. https://plainreckoner.com/notes/value-proposition-vs-tagline-positioning/ https://plainreckoner.com/notes/value-proposition-vs-tagline-positioning/ Mon, 26 Oct 2026 00:00:00 GMT Positioning sets the relevant competitive context, a value proposition explains why an offer matters to a customer, and a tagline provides a short memorable expression. These working distinctions help identify what needs investigation; none establishes demand or a conversion result. https://plainreckoner.com/notes/call-to-action-examples-small-business/ https://plainreckoner.com/notes/call-to-action-examples-small-business/ Sun, 25 Oct 2026 00:00:00 GMT A useful call to action describes the next step and its commitment. More clicks do not necessarily mean more suitable enquiries or sales, so action wording should be checked against its destination and the outcome being measured. https://plainreckoner.com/notes/explain-your-business-in-one-sentence/ https://plainreckoner.com/notes/explain-your-business-in-one-sentence/ Sun, 25 Oct 2026 00:00:00 GMT A useful business description names a recognizable offer, a relevant customer and a concrete reason to care. Whether a particular draft works must be checked with actual readers; a writing framework does not prove demand or guarantee sales. https://plainreckoner.com/notes/small-business-homepage-copy-examples/ https://plainreckoner.com/notes/small-business-homepage-copy-examples/ Sun, 25 Oct 2026 00:00:00 GMT A useful small-business homepage connects a clear offer, relevant evidence and an understandable next action. The examples here are writing demonstrations, not tested campaigns or promises of improved conversion. https://plainreckoner.com/notes/website-reader-feedback-test/ https://plainreckoner.com/notes/website-reader-feedback-test/ Sun, 25 Oct 2026 00:00:00 GMT A reader-feedback test can reveal what recruited participants understood about an offer, audience and next action. It does not establish population-wide understanding, product demand or conversion lift without additional suitable evidence. https://plainreckoner.com/notes/website-visitors-no-enquiries/ https://plainreckoner.com/notes/website-visitors-no-enquiries/ Sun, 25 Oct 2026 00:00:00 GMT Low enquiry counts can reflect limited relevant traffic, an unsuitable offer, unclear information, a broken contact journey or follow-up problems. A message rewrite cannot be assumed to solve every cause, and aggregate visits alone do not identify the problem. https://plainreckoner.com/notes/adsense-estimated-vs-finalized-earnings/ https://plainreckoner.com/notes/adsense-estimated-vs-finalized-earnings/ Sat, 24 Oct 2026 00:00:00 GMT Yesterday’s estimated earnings and this month’s bank deposit are not matching measures. Before calling a change an RPM problem, check which earning stage, date range and traffic unit each report uses. https://plainreckoner.com/notes/bnpl-merchant-fees-profit/ https://plainreckoner.com/notes/bnpl-merchant-fees-profit/ Sat, 24 Oct 2026 00:00:00 GMT An extra payment option can bring an extra cost. Before adding buy now, pay later, ask what each completed order leaves after product costs, delivery, ads and the payment fee. Higher checkout revenue alone does not answer that question. https://plainreckoner.com/notes/break-even-roas-hidden-costs/ https://plainreckoner.com/notes/break-even-roas-hidden-costs/ Sat, 24 Oct 2026 00:00:00 GMT ROAS compares an assigned conversion value with ad spending. When that value is sales revenue, product costs, fulfillment, selling fees and refunds can leave much less room for ads than the dashboard suggests. https://plainreckoner.com/notes/customer-acquisition-cost-vs-roas/ https://plainreckoner.com/notes/customer-acquisition-cost-vs-roas/ Sat, 24 Oct 2026 00:00:00 GMT ROAS tells you revenue per advertising dollar. It does not tell you profit per new customer. A campaign can produce an impressive revenue multiple while the first order leaves too little to cover acquisition costs. https://plainreckoner.com/notes/ecommerce-cash-flow-vs-profit/ https://plainreckoner.com/notes/ecommerce-cash-flow-vs-profit/ Sat, 24 Oct 2026 00:00:00 GMT Profit does not tell you how much cash you can spend today. A store can sell products at a healthy margin while paying for stock before the related customer money reaches its bank. That timing can turn a busy month into a cash problem. https://plainreckoner.com/notes/ecommerce-returns-profit-cost/ https://plainreckoner.com/notes/ecommerce-returns-profit-cost/ Sat, 24 Oct 2026 00:00:00 GMT Refunded revenue is only part of a return's economics. Outbound costs, retained fees, return handling and the value of recoverable stock determine the contribution left from the original order. https://plainreckoner.com/notes/free-shipping-threshold-profit/ https://plainreckoner.com/notes/free-shipping-threshold-profit/ Sat, 24 Oct 2026 00:00:00 GMT A free shipping minimum is a cost decision before it is a marketing offer. Covering a chosen contribution target and preserving the current basket's contribution can require different thresholds. https://plainreckoner.com/notes/google-trends-product-demand-test/ https://plainreckoner.com/notes/google-trends-product-demand-test/ Sat, 24 Oct 2026 00:00:00 GMT A search spike can suggest a question worth testing. It does not tell you how many products will sell. Before buying stock or publishing dozens of near-identical pages, separate public interest from your own evidence of demand. https://plainreckoner.com/notes/payment-fees-small-orders/ https://plainreckoner.com/notes/payment-fees-small-orders/ Sat, 24 Oct 2026 00:00:00 GMT A 3% fee plus $0.30 is not a 3% cost. The fixed part takes a larger share of a small payment. If your store sells low-priced products, that difference can matter more than a rounded dashboard percentage suggests. https://plainreckoner.com/notes/product-bundle-pricing-margin/ https://plainreckoner.com/notes/product-bundle-pricing-margin/ Sat, 24 Oct 2026 00:00:00 GMT A bundle can raise the order total while leaving less money from the same products. Before adding a discount, count every component, every selling cost and the stock that limits the offer. https://plainreckoner.com/notes/profit-margin-vs-markup-ecommerce/ https://plainreckoner.com/notes/profit-margin-vs-markup-ecommerce/ Sat, 24 Oct 2026 00:00:00 GMT A product can have a healthy-looking markup and leave almost nothing after selling costs. The problem is often the denominator—or the costs that the headline leaves out. https://plainreckoner.com/notes/slow-moving-inventory-discount-profit/ https://plainreckoner.com/notes/slow-moving-inventory-discount-profit/ Sat, 24 Oct 2026 00:00:00 GMT A discount cuts the selling price, not the product cost. In the example below, 20% off halves contribution per unit. You need twice as many sales to match the starting result—before any extra fees or campaign costs. https://plainreckoner.com/notes/uk-online-sales-september-2026/ https://plainreckoner.com/notes/uk-online-sales-september-2026/ Sat, 24 Oct 2026 00:00:00 GMT Recent official online sales figures can tell different stories at different time scales. Two reported UK store-type categories rose over one month while falling over three months. Check the period and category before changing a price. https://plainreckoner.com/notes/monumetric-vs-mediavine-journey/ https://plainreckoner.com/notes/monumetric-vs-mediavine-journey/ Fri, 23 Oct 2026 00:00:00 GMT Monumetric Propel counts pageviews, Journey counts premium sessions and Mediavine Official counts annual ad revenue. Their entry rules differ. The $99 Propel fee also needs a payback check. https://plainreckoner.com/notes/switching-ad-networks-break-even/ https://plainreckoner.com/notes/switching-ad-networks-break-even/ Fri, 23 Oct 2026 00:00:00 GMT In our six-month worked example, moving from a $15 to a $20 page RPM only pays if traffic falls by less than 15%, once a $100 monthly extra fee and $600 switching cost are included. At 20% traffic loss, the higher RPM leaves the publisher $600 behind staying. These are explicit assumptions, not observed provider results. https://plainreckoner.com/notes/adsense-rpm-vs-cpm-explained/ https://plainreckoner.com/notes/adsense-rpm-vs-cpm-explained/ Wed, 21 Oct 2026 00:00:00 GMT A lower RPM does not always mean less money. Page RPM counts pages; ad impression RPM counts ads. Check the full metric name and matching report totals before changing your ad setup. https://plainreckoner.com/notes/search-console-good-position-low-clicks/ https://plainreckoner.com/notes/search-console-good-position-low-clicks/ Wed, 21 Oct 2026 00:00:00 GMT An average position of 3 can coexist with only three clicks: in our hypothetical example, 90 impressions at position 1 and 10 at position 21 produce that average. Separate query intent, pages, countries and devices before treating a strong headline position as broad search visibility. https://plainreckoner.com/notes/understand-website-analytics-before-automating/ https://plainreckoner.com/notes/understand-website-analytics-before-automating/ Wed, 21 Oct 2026 00:00:00 GMT A useful website analytics tool makes its inputs, arithmetic and limits clear enough to check. Start with matching units and dates, then compare the cost of acting with the uncertainty in the result. Our free tools explain the first step; you keep control of the decision. https://plainreckoner.com/notes/traffic-up-ad-revenue-down/ https://plainreckoner.com/notes/traffic-up-ad-revenue-down/ Tue, 20 Oct 2026 00:00:00 GMT More traffic can still earn less: in a worked example, 100,000 pageviews earning $1,000 become 120,000 earning $720. Page RPM falls from $10 to $6. Matched reporting periods separate the arithmetic traffic and RPM changes; dashboard breakdowns are needed to investigate their causes. https://plainreckoner.com/notes/ezoic-requirements-250000-active-users/ https://plainreckoner.com/notes/ezoic-requirements-250000-active-users/ Mon, 19 Oct 2026 00:00:00 GMT Ezoic’s current general entry requirement is 250,000 monthly active users, not 250,000 pageviews. Its help page preserves an exception for publishers already monetizing before 19 February 2026, subject to continued use, and describes a possible Incubator route below the general minimum. https://plainreckoner.com/notes/journey-low-rpm-after-launch/ https://plainreckoner.com/notes/journey-low-rpm-after-launch/ Mon, 19 Oct 2026 00:00:00 GMT Journey’s help page says its default 30-day analytics view includes initial onboarding and ramp-up, which can depress the displayed average after launch. Check complete earning dates, traffic units and the underlying revenue before interpreting a low RPM as a network comparison. https://plainreckoner.com/notes/journey-premium-sessions-requirements/ https://plainreckoner.com/notes/journey-premium-sessions-requirements/ Mon, 19 Oct 2026 00:00:00 GMT In a hypothetical 30-day period with 2,000 total sessions and a 40% qualifying share, only 800 sessions count toward a 1,000-session threshold. Journey’s current requirement refers to premium sessions; total worldwide visits are not a substitute. https://plainreckoner.com/notes/listing-price-vs-sale-price-website-valuations/ https://plainreckoner.com/notes/listing-price-vs-sale-price-website-valuations/ Mon, 19 Oct 2026 00:00:00 GMT Empire Flippers’ 2026 report lists a 2025 average listing multiple of 28.69 months of profit and a sales multiple of 23.93. Its public listing API exposes listing-price fields. A listing marked sold does not, by itself, turn its listing price into a verified final transaction price. https://plainreckoner.com/notes/mediavine-monetized-rpm-vs-rpm/ https://plainreckoner.com/notes/mediavine-monetized-rpm-vs-rpm/ Mon, 19 Oct 2026 00:00:00 GMT With hypothetical earnings of $600, 50,000 total sessions and 30,000 monetized sessions, all-traffic RPM is $12 and monetized RPM is $20. The apparent 67% improvement changes the denominator, not the $600 earned. https://plainreckoner.com/notes/pageviews-to-make-1000-a-month/ https://plainreckoner.com/notes/pageviews-to-make-1000-a-month/ Mon, 19 Oct 2026 00:00:00 GMT At the measured median page RPM of $15.21, $1,000 a month in advertising revenue takes about 65,747 pageviews. Across the same sample’s low and high RPM benchmarks, the target ranges from 28,531 to 452,489. These are scenarios from 123 broker-checked display businesses, not an AdSense earnings forecast. https://plainreckoner.com/notes/raptive-requirements-25000-pageviews/ https://plainreckoner.com/notes/raptive-requirements-25000-pageviews/ Mon, 19 Oct 2026 00:00:00 GMT Raptive lists a 25,000-pageview monthly minimum, but its smaller-site band also needs a 50% audience share from five named countries. The published share falls to 40% at 100,000 pageviews. Clearing the pageview number alone does not establish eligibility. https://plainreckoner.com/notes/session-rpm-vs-page-rpm/ https://plainreckoner.com/notes/session-rpm-vs-page-rpm/ Mon, 19 Oct 2026 00:00:00 GMT In a worked example with $600 of revenue, 50,000 sessions and 75,000 pageviews, session RPM is $12 and page RPM is $8. The 50% difference comes entirely from the traffic unit; earnings do not change. https://plainreckoner.com/notes/ads-txt-that-cannot-be-confirmed/ https://plainreckoner.com/notes/ads-txt-that-cannot-be-confirmed/ Thu, 03 Sep 2026 00:00:00 GMT Ad networks publish lists of the sites they sell for. Publishers publish a file called ads.txt naming who may sell their ads. Both are public, so the two can be checked against each other. Across 462 publisher-to-network pairings, 36 could not be confirmed from the publisher's own file: 20 serve no ads.txt at all, 6 name no ad network, 5 name a different one, 4 return a web page where a text file should be, and one declares an account we could not match in the provider’s roster. The rate is not the same everywhere. Mediavine sites failed to confirm 11.1% of the time against Raptive's 3.1% — a 3.6-fold difference on the same test. https://plainreckoner.com/notes/google-extended-does-not-do-what-publishers-think/ https://plainreckoner.com/notes/google-extended-does-not-do-what-publishers-think/ Thu, 03 Sep 2026 00:00:00 GMT In our historical sample of 1,020 publisher robots.txt files, 89 blocked Google-Extended. That token controls specified Gemini training and grounding uses. Google says it does not control inclusion or ranking in Google Search, including AI Overviews. The files do not tell us why publishers chose those rules. https://plainreckoner.com/notes/publishers-block-ai-crawler-names-no-vendor-publishes/ https://plainreckoner.com/notes/publishers-block-ai-crawler-names-no-vendor-publishes/ Thu, 03 Sep 2026 00:00:00 GMT In the historical 1,020-file sample, 244 files named AI crawlers and 167 of those also carried names classified as legacy in our crawler registry: 68.4%. Naming is not blocking: 216 files blocked at least one evaluated crawler at the site root, while 28 named crawlers without blocking any there. These files do not reveal owner intent, actual crawler compliance or lost traffic. https://plainreckoner.com/notes/what-a-site-earns-does-not-predict-what-it-sells-for/ https://plainreckoner.com/notes/what-a-site-earns-does-not-predict-what-it-sells-for/ Thu, 03 Sep 2026 00:00:00 GMT Across the 11 niche pairs shown here, historical page-RPM medians and listing-multiple medians have a tie-aware Spearman correlation of about 0.073. The rankings differ, but this small sample does not establish no relationship, identify causes or predict a site’s final sale price. The earlier 0.036 figure did not reproduce from the published table. https://plainreckoner.com/notes/what-it-takes-to-graduate-from-mediavine-journey/ https://plainreckoner.com/notes/what-it-takes-to-graduate-from-mediavine-journey/ Thu, 03 Sep 2026 00:00:00 GMT Journey’s entry requirement counts qualifying sessions; Mediavine Official’s counts annual advertising revenue. At a historical sample median of $15.21 page RPM, a hypothetical steady year would need 27,395 pageviews per month to reach $5,000. That calculation is an income scenario, not a Mediavine traffic requirement or eligibility result. https://plainreckoner.com/notes/ai-crawler-policy-is-a-vendor-default/ https://plainreckoner.com/notes/ai-crawler-policy-is-a-vendor-default/ Tue, 01 Sep 2026 00:00:00 GMT In our historical sample of 1,020 readable publisher robots.txt files, 11.9% contained a root-level disallow rule for ChatGPT-User and 0.4% for OAI-SearchBot. These are declared rules, not measured blocked requests or lost referrals. Supplier-like wording appeared in 29.9% of the files, but that cannot establish whether the owner knowingly chose it. Current provider documentation distinguishes search indexing, user-triggered fetching and model-training controls. https://plainreckoner.com/notes/amazon-affiliate-exits-went-to-near-zero/ https://plainreckoner.com/notes/amazon-affiliate-exits-went-to-near-zero/ Mon, 31 Aug 2026 00:00:00 GMT The historical broker analysis reported Amazon-affiliate labels on 45% of its 2020 sold-status records and 4% of its incomplete 2026 records. That is a change in the observed category mix, not a like-for-like full-year sales-volume decline or proof that search traffic caused it. https://plainreckoner.com/notes/adsense-low-value-content-on-tool-sites/ https://plainreckoner.com/notes/adsense-low-value-content-on-tool-sites/ Sun, 30 Aug 2026 00:00:00 GMT A working calculator and a large article count do not establish content quality. A useful tool page explains the task, checks its inputs, interprets the result and shows the limits of its evidence. Google reviews the site and makes the approval decision. https://plainreckoner.com/notes/multiple-compression-is-market-wide/ https://plainreckoner.com/notes/multiple-compression-is-market-wide/ Sun, 30 Aug 2026 00:00:00 GMT In the historical sold-status snapshot, display listing multiples were 43x monthly SDE in the 2021–22 listing cohorts and 29–31x in the 2025–26 cohorts. Similar changes appeared in two comparison groups. These are listing fields grouped by listing year; 2026 is incomplete and final closing prices are not verified. https://plainreckoner.com/notes/newsletter-rate-cards-frozen-while-inventory-was-cut/ https://plainreckoner.com/notes/newsletter-rate-cards-frozen-while-inventory-was-cut/ Sun, 30 Aug 2026 00:00:00 GMT The saved Cooper Press rate-card series keeps seven main-slot asking prices at their Q1 2025 levels through the Q4 2026 card. The endpoint cards show a 5.5% lower combined listed subscriber count. Historical issue-layout observations separately show fewer paid-style placements in two titles. These are not booked-revenue, fill-rate or publisher-intent measurements. https://plainreckoner.com/notes/q4-is-an-ad-rate-effect-not-a-traffic-effect/ https://plainreckoner.com/notes/q4-is-an-ad-rate-effect-not-a-traffic-effect/ Sun, 30 Aug 2026 00:00:00 GMT Across 99 display-only businesses, December earns 1.34x what January earns on each pageview, while getting only 0.95x the pageviews. These are rate and traffic associations in the selected sample, not direct evidence of auction causes. The traffic curve is quietly working against it. Each business is compared only against its own twelve months, to reduce the influence of growth; the detrending assumptions still matter. https://plainreckoner.com/notes/a-price-is-marketing-inventory-is-operations/ https://plainreckoner.com/notes/a-price-is-marketing-inventory-is-operations/ Sat, 29 Aug 2026 00:00:00 GMT A historical small-business probe found price pages more readily than live availability, but the earlier percentages did not preserve clear matched denominators. The observation does not establish operator intent or show that availability is universally uncollectable. https://plainreckoner.com/notes/ad-network-entry-thresholds-2026/ https://plainreckoner.com/notes/ad-network-entry-thresholds-2026/ Sat, 29 Aug 2026 00:00:00 GMT Mediavine Official lists $5,000 annual ad revenue; Journey specifies 1,000 qualifying sessions in 30 days; Raptive starts at 25,000 monthly pageviews with traffic-share conditions; Ezoic generally requires 250,000 monthly active users, with documented exceptions. These are different gates, not one traffic ladder. https://plainreckoner.com/notes/adsense-requirements-what-google-actually-says/ https://plainreckoner.com/notes/adsense-requirements-what-google-actually-says/ Sat, 29 Aug 2026 00:00:00 GMT AdSense site verification, content review, account setup and advertising consent are separate checks. Google documents several ownership-verification methods and reviews the whole site. Public-page checks cannot establish private account completion or approval. https://plainreckoner.com/notes/ai-overviews-by-query-intent/ https://plainreckoner.com/notes/ai-overviews-by-query-intent/ Sat, 29 Aug 2026 00:00:00 GMT Ahrefs reported AI Overviews on 57.9% of question queries and 0.9% of navigational queries in its September 2025 desktop dataset. These historical keyword-sample rates are not current probabilities for every Google search, and a result-page feature rate does not measure traffic lost by an individual publisher. https://plainreckoner.com/notes/calculator-pages-carry-a-sixth-of-the-ad-slots/ https://plainreckoner.com/notes/calculator-pages-carry-a-sixth-of-the-ad-slots/ Sat, 29 Aug 2026 00:00:00 GMT The historical examples showed fewer in-content ad slots on short calculator pages than on long articles, but their earnings figures came from one business each. Neither a universal ad-slot ceiling nor a format-wide revenue penalty follows from those observations. https://plainreckoner.com/notes/developer-ad-block-rate-measured-not-surveyed/ https://plainreckoner.com/notes/developer-ad-block-rate-measured-not-surveyed/ Sat, 29 Aug 2026 00:00:00 GMT Read the Docs publishes a 32% ad-blocker figure for its audience. Comparing that with a developer survey does not establish that the same people exaggerate their behavior: the populations, units and methods differ. Our earlier 2.3-times behavioral-gap claim was not supported. https://plainreckoner.com/notes/display-advertising-site-sales-collapsed/ https://plainreckoner.com/notes/display-advertising-site-sales-collapsed/ Sat, 29 Aug 2026 00:00:00 GMT Our August 2026 broker snapshot reported 138 display-advertising records for 2022 and 31 for 2025, a 77.5% decrease between complete years. The 2026 figure was year-to-date, so the previous 93% headline compared unequal periods. These records do not establish that search changes caused the decline. https://plainreckoner.com/notes/live-tariff-schedule-lists-dead-duties/ https://plainreckoner.com/notes/live-tariff-schedule-lists-dead-duties/ Sat, 29 Aug 2026 00:00:00 GMT The historical August review flagged three chapter 99 entries, 9903.01.20, .24 and .25, whose displayed text needed to be read alongside the February 2026 action ending specified IEEPA duties. The lesson is to distinguish published classification text from current legal applicability. This page does not verify a present duty payable on an import. https://plainreckoner.com/notes/rpm-by-niche-from-verified-sales/ https://plainreckoner.com/notes/rpm-by-niche-from-verified-sales/ Sat, 29 Aug 2026 00:00:00 GMT Money from ads is quoted per thousand pageviews, and the trade calls that figure RPM. Across 123 businesses funded by display advertising and nothing else, the middle one earns $15.21 per thousand pageviews. Finance sites earn $29.73, home sites $25.43, information sites $8.41, gaming sites $6.48. The spread is enormous: the bottom tenth earn $2.21 and the top tenth $35.05, a 15.8x range. https://plainreckoner.com/notes/sampling-frame-bias-in-market-research/ https://plainreckoner.com/notes/sampling-frame-bias-in-market-research/ Sat, 29 Aug 2026 00:00:00 GMT In a historical exploratory map-based frame, 28 of 42 scored websites published a monthly price. That conditional result does not establish a representative market rate. Selecting businesses by price-related search terms would introduce a different selection mechanism. https://plainreckoner.com/notes/the-two-endpoint-trap/ https://plainreckoner.com/notes/the-two-endpoint-trap/ Sat, 29 Aug 2026 00:00:00 GMT Two endpoint values describe a net difference but not the path between them. Historical reviews in this project found intermediate changes and a geographic-query error that altered interpretation; those cases do not establish why every observed jump occurred. https://plainreckoner.com/notes/unpublished-because-expensive-to-collect/ https://plainreckoner.com/notes/unpublished-because-expensive-to-collect/ Sat, 29 Aug 2026 00:00:00 GMT Missing public data can reflect collection cost, permissions, low demand or other causes. Four historical internal project screens motivated an early feasibility check; they do not establish a universal reason data is missing or a fixed coverage threshold for business viability. https://plainreckoner.com/notes/what-nine-screens-taught-about-finding-gaps/ https://plainreckoner.com/notes/what-nine-screens-taught-about-finding-gaps/ Sat, 29 Aug 2026 00:00:00 GMT Nine historical internal idea screens were rejected under the project’s criteria. Three tools built around immediate internal decisions were usable for those tasks. These selected outcomes do not estimate market success rates, establish paying demand or prove that no alternatives existed.