Plain Reckoner
EN

Free tools. No account needed.

Two ways to move forward.

Write a clearer homepage. Or check what your website and store earn.

Message & homepage tools

Explain what you sell. Plan your homepage. Ask real people what they understood.

Start with your offer

Practical tools inspired by Building a StoryBrand. We are independent of the author.

Website & store calculators

See what ads or orders leave you after costs. Compare your figures and check your public website setup.

Start with your business

All the existing calculators are here. Choose a tool or begin with a guided setup.