Plain Reckoner
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What it is worth

What listing benchmark fits your figures?

Sources and limits
listing multiples from 279 sold-status records first listed in 2025–26; final prices are not verified Read the data and method ↗ How to use the tools
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Worked out for $760 a month from ads — the example figure, until you put your own in.

Add your figures to calculate your result.

What if your costs are different?

The listing benchmark above uses a 96% margin before paying the owner. Try your own margin and owner pay below. This separate scenario does not change the benchmark or claim a sale price.

Monthly ad revenue used: $760.00 (worked example).

Monthly profit before owner pay
$729.60
Monthly cash left after owner pay
$729.60
Listing scenario, before owner pay
$21,158.40
Same multiple in years of profit
2.42× annual profit

SDE means seller’s discretionary earnings. The owner’s pay is not a cost in this historical listing basis. A buyer who needs to hire a replacement should examine that cost separately. Financing, taxes, deal terms and future performance are not modeled.